Journal

Practical notes on AI automation, websites, SaaS and apps — what we build, what we got wrong, and what we would do differently.

ShopifyPerformance

Why your Shopify store is slow, and what actually fixes it

Most speed advice for Shopify is about images. Images are rarely the problem. The problem is usually how much JavaScript your apps run before anyone can tap anything.

Gaurav Soni4 August 20264 min read

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AI AutomationProcess

AI automation that survives contact with your business

Most automations work beautifully in the demo and are abandoned within two months. The difference is almost never the model. It is whether anyone owns the thing when it breaks.

Gaurav Soni29 July 20263 min read

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SaaSStrategy

What to cut from version one

Every feature you add to the first release delays the only thing that teaches you anything: contact with real users. Here is the test we use to decide what stays.

Gaurav Soni24 July 20263 min read

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ProcessWebsites

How to brief a developer so you get what you pictured

Most disappointing builds trace back to a brief that described a solution instead of a problem. What to write down before you ask anyone for a quote.

Gaurav Soni18 July 20263 min read

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